The SXSW promotional onslaught has begun

Last night as I was going to the pre-SXSW registration crew rehearsal at the Convention Center I saw this:



This is on Thursday, a full six days before the music part of the conference begins. Damn, Nine Black Alps (whose song "Behind Your Eyes" I'm quite fond of) have a big promotional machine behind them. I even saw a banner ad for them on a music blog.