Yes but what are the side E-ffects?

There's a new medication on the market to treat GERD (gastroesophageal reflux disease). It's called AcipHex. Pronounced "Ass Affects." Who named this drug?! On the page you can see what they were going for with the acid and the pH, but as said out loud it's only natural to infer that the drug has an influence on your ass. Did they test market the name? Cause I'm thinking that the majority of interactions went like this:

Marketer: "What do you think of when you hear AcipHex?"

Consumer: (fearfully) "It's going to do something to my butt."

Terrible, terrible name.